Tony Rogers, the chief marketing officer of Wal-Mart in the United States, will now also oversee online marketing efforts as the company shifts its focus to building its websites and e-commerce offerings. Wal-Mart also appointed GE Power executive Clay Johnson as the new chief information officer. Johnson will replace Karenann Terrell, who will leave in February. "These changes continue to show Lore is putting his stamp on the business," said Brian Yarbrough, senior research analyst with Edward Jones. "It remains to be seen how effective this will be." The departures are a sign that Wal-Mart's struggling online business will get a drastic makeover under Lore, who started out in e-commerce with Diapers.com, which he eventually sold to Amazon.com Inc in 2010 for $550 million. Lore is likely to stay with Wal-Mart for at least five years, according to filings. The changes announced on Friday are also part of a broader push by Wal-Mart Chief Executive Doug McMillon to narrow the gap with Amazon and to give it an even more dominant position in U.S. e-commerce. The retailer has been investing in e-commerce for the past 15 years, but it still lags far behind its Seattle-based rival. The management changes come at a time when Wal-Mart is cutting thousands of back-office jobs in an effort to focus more on e-commerce, cut costs and have more employees on the sales floor Analysts expect such executive shuffles to continue as Wal-Mart keeps integrating Jet.com into its business.
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